Dish Latino World Cup Pitch Concept

Part of Havas’s pitch to Dish Latino for the 2014 World Cup in Brazil. 
The idea translates to ‘Watching is a Sport’, and recognizes the preparations, highs and lows, trials and tribulations that football fanatics endure. 
Custom typography and layout for this example tactic involved fans uploading photos of them at their craziest, and them being uploaded to a microsite, banner ads, and digital billboards across the country.

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