Direction, Editing, Production, Title Design.

Intro video for Noma Co-founder Mads Refslund's appearance at Madrid Fusión, the international culinary conference, in 2024.

Highlighting the philosophy and methods of his new New York restaurant Ilis (Fire and Ice in Danish), taking the viewer from the calmness of foraging on a New Jersey farm, the market in Manhattan, and finally the beauty and chaos of service at the restaurant in Brooklyn. All guided by Mad’s own words.

Mads refslund

Fernando Baena
Kane Sorrels
The Ilis team

executive producer
Cassidy Colgan

director of photography
Oliver Lanzenberg

director / editor
Matt Knudsen

Will Douillet
Matt Knudsen

special thanks
Sebastian Slayter
Tama Matsuoka Wong / Meadows and More
Norwich Meadows Farm
Union Square Greenmarket

Jonny Greenwood - Delusion / Miracle

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